
San Diego's biggest event of the year - Comic Con- begins its four day run at the convention center Thursday.
Thousands of pop-culture fans will be flooding the downtown area, bringing a huge boost for local businesses.
In this video report, Mike Slater from 760 KFMB talks about ways to bring other big events to America's Finest City.
You can catch the Mike Slater show weekday mornings from 6 a.m. to 9 a.m. on talk radio 760 KFMB.