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Dickies Occupational Wear Introduces New Healthcare Collection For Industrial Laundry Market

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SOURCE Williamson-Dickie Mfg. Co.

One-Stop Shop: Industrial Laundry Customers Can Now Offer Full Line of Dickies Scrubs and Other Purpose-Built Healthcare Garments

FORT WORTH, Texas, Feb. 18, 2014 /PRNewswire/ -- Leading global workwear maker Dickies® has announced that its occupational wear division is introducing a new Healthcare Collection for the textile rental market. Led by a new offering of scrubs that blend durability, comfort and style, the Dickies Healthcare Collection is a continuation of the company's commitment to meeting the needs of workers in an evolving workforce and offering head-to-toe solutions for key industry segments.

"We are pleased to introduce our rental-friendly medical scrub line to the industrial laundry marketplace," said Alex Smith, senior vice president of occupational wear at Dickies. "Dickies has a significant healthcare presence at retail, so it's a natural fit to extend our healthcare product line and brand strength to our laundry customers. The new rental-friendly scrub line is a result of feedback from our customers."

The new Healthcare Collection from Dickies includes:

  • Unisex Utility Pant
  • Unisex V-neck Top
  • Unisex Classic Lab Coat
  • Women's Cargo Pant
  • Women's Mock Wrap Top
  • Women's Empire Waist Top
  • Women's 3-Pocket Lab Coat
  • Women's Snap Front Jacket

Developed specifically for the industrial laundry market, the new Healthcare Collection is enhanced with industrial strength fabric to extend the life of each garment. To assist with job performance, each garment is engineered to provide maximum comfort and a wide range of movement with unique details such as adjustable waists on the scrubs and task-driven pocket design and accents on the scrubs, coats and jackets.

In addition to the new collection, the occupational wear division recently introduced head-to-toe uniform solutions for its products servicing the hospitality and food service industries.

Strategic Partners Inc., a recognized leader in designing and manufacturing medical uniforms, is collaborating with Dickies to design, source and manufacture the new collection. Inventory will reside in the Williamson-Dickie Mfg. Co. Fort Worth, TX distribution center. For more information on Dickies' new collection or to place an order, call 800.336.7202 or contact your local Dickies representative.

About Williamson-Dickie Mfg. Co.
Williamson-Dickie Mfg. Co. is the world's leading provider of authentic work apparel, specializing in innovative performance work wear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear, and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly-owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in Africa and the Asia Pacific region; and under the Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, 10X®, Liberty® and Duxbak® brands. For more information, visit www.williamsondickie.com.

About Dickies Occupational
A division of Williamson-Dickie Mfg. Co., Dickies Occupational Wear provides authentic workwear to the industrial laundry, uniform dealer and ASI distributor industries.  Servicing North America, Dickies Occupational Wear specializes in head-to-toe uniform solutions for five key segments: Hospitality, Food Service, Manufacturing and Law Enforcement/Government.

About Strategic Partners, Inc.
Established in 1995, Strategic Partners (SPI) designs, manufactures and distributes high-quality, fashion-inspired medical uniforms under the Cherokee, Dickies, HeartSoul and Disney brands; manufactures and/or distributes medical footwear under the Cherokee, Dickies, Skechers, Asics and K-Swiss brands, among many others; and manufactures and distributes Classroom brand school uniforms. The company supports nurses and other healthcare professionals through Scrubs Magazinea leading lifestyle media brand for nurses, and its website, scrubsmag.com; numerous outreach and philanthropic activities, and publication of a series of children's books, Hospital Critterz, for hospitalized children and their parents. The corporation's home office is in Chatsworth, California.

Misty Otto         

Jennifer Bailey

Williamson-Dickie Mfg. Co.       

Zeno Group

817.810.4461         

214.727.5280

motto@dickies.com       

jennifer.bailey@zenogroup.com

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