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#Airheadsneeded: Brand Searches for Airheaded Commercial Star

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SOURCE Perfetti Van Melle

New Advertising Campaign Celebrates Everyday Airhead Moments

ERLANGER, Ky., Feb. 25, 2014 /PRNewswire/ -- Drive away with coffee on top of the car? Walk into a screened door? Everyone has airhead moments! Today, Airheads candy is launching "The World Needs More Airheads" – the first-ever mass marketing campaign for the brand – highlighting and celebrating the real life mishaps that make us laugh. Airheads is extending the call to fans to share their own unpredictably awesome moments of pure airheadedness for the chance to be featured in future advertising.   

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/65825-airheads-brand-searches-for-airheaded-commercial-star-campaign

"The World Needs More Airheads" campaign aims to shine a spotlight on the unexpected happenings that make life interesting and best of all funny," said Jen Redmond, Associate Brand Manager, Perfetti Van Melle USA. "Airheads fans are already capturing airhead moments everyday on platforms like Vine, YouTube and Instagram. Now they can submit these moments for a chance to appear in a national advertising campaign."

To kick off the campaign, Airheads has scoured the online universe and partnered with the funniest Vine stars to capture their airhead moments for use in the initial commercial spots. Fans who want to get famous and be included in future advertising are being asked to submit a video of their own little oops, a hilarious screw-up or an amazingly airheaded idea on the campaign Tubmlr page at AirheadsNeeded.com. All videos submitted that capture the joys of true airheadedness will also be featured on the site.

Videos can either be pre-captured gems that have yet to be shared with the world or newly created greatness. The top three will be selected and used in upcoming TV commercials with others featured in mobile and online advertising beginning in June.  

Airhead moments are always funny, but never painful, so fans should steer clear of submitting videos that hurt themselves or others. No pranks please or making fun of others – after all, the world needs more airheads, not jerks. For a full list of submission do's and don'ts, rules and regulations or inspiration, visit AirheadsNeeded.com. Fans are also encouraged to use the hashtag #Airheadsneeded when sharing through social channels to celebrate their own airhead moments with the world.

For more information about Airheads products, visit Airheads.com

About Airheads
Airheads is a brand long loved by people of all ages for its chewy texture, tangy fruit flavors and bright colors. Airheads are perfect for social gatherings, eating on the go or for a great snack. Airheads were invented right here in the USA and can be purchased at many convenience, drug, retail, club and grocery stores. Airheads are available in single bars, six packs, big bars, mini bars, bags and theater boxes in flavors like Blue Raspberry, Strawberry, Cherry, Green Apple, Watermelon, White Mystery and Orange.

About Perfetti Van Melle
Perfetti Van Melle Benelux B.V. is a privately owned global company that was established in March 2001 through the merger of Perfetti SpA and Van Melle B.V.  Perfetti Van Melle manufactures and distributes sugar confectionery and chewing gum products in over 150 countries. Today Perfetti Van Melle is one of the world's largest confectionery groups, marketing highly renowned brands like Mentos, Frisk, Chupa Chups, Smint, Fruittella, Alpenliebe, Golia, Vivdent, Airheads, Happydent & Big Babol. The Group has corporate headquarters in Italy and The Netherlands. U.S. operations are solely operated out of Erlanger, KY.

Media Contacts:


Jen Redmond    

Chelsea Slaggert


Zeno Group







Airheads Candy Searches for Next Airheaded Commercial Star #AirheadsNeeded


Airhead moments. Everyone has them and Airheads candy wants to see them. Submit your own airheaded video at AirheadsNeeded.com for a chance to get famous.


irheads candy launches “The World Needs More Airheads” campaign, visit AirheadsNeeded.com for more information.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/65825-airheads-brand-searches-for-airheaded-commercial-star-campaign

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