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Appboy Partners With Nokia's DVLUP To Provide Marketing Automation Services To Windows Phone Developers

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NEW YORK, Feb. 25, 2014 /PRNewswire/ -- Appboy, the global leader in Marketing Automation for Apps, announces today its partnership with Nokia's DVLUP, giving DVLUP members across the world access to Appboy's powerful cutting edge marketing automation and engagement services at a competitive price point.

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DVLUP is Nokia's rewards program that helps developers become successful. Appboy's relationship with DVLUP arrives at an opportune moment, as the Windows Phone Store continues its rapid growth – passing more than 200,000 apps and approaching 3 billion downloads at the end of 2013. At the same time, the Windows Phone developer community faces significant challenges in an increasingly competitive marketplace. DVLUP therefore encourages its users to fully explore and leverage all of the cutting edge technologies available, leading to the creation of truly innovative apps.

Under DVLUP, thousands of developers from 40+ countries can now take advantage of Appboy's services to help engage and retain users, which is crucial at a time when many users are abandoning apps after the first month. The partnership is being launched through a special DVLUP Challenge, which will help developers discover and utilize Appboy features in their own apps. As the efficient use of marketing automation may be a new skill for independent developers to learn, Appboy eases their way in by providing prebuilt segments and video guides when they sign up. Given recent reports that U.S. businesses are losing $41 billion a year due to poor customer service, the platform provides the perfect solution with services that allow for simple and data-driven methods of connecting and communicating with mobile audiences.

"Nokia wanted the best Marketing Automation for Apps service to offer Windows Phone developers, and after their extensive search, we were thrilled to be the company selected," says Appboy Co-Founder/CTO Bill Magnuson. "Our engineers had a seamless experience building with the Windows Phone SDK, and we can't wait for our services to be accessible to a whole new group of engineers who will no doubt use Appboy to enhance communication with their users."

One of the most revolutionary aspects of this partnership is the new self-serve pricing model. Developers not only get to sign up and test Appboy for free, they also get their first 1,000 monthly active users at no charge. After the first 1,000, the pricing will only be $.01 per active user, therefore allowing developers to serve 2,000 monthly active users. This pricing plan, along with the launch of Appboy Academy, gives developers the comprehensive resources they need from both a novice and expert level (complete with best practices from Appboy's Success Squad) to integrate the platform on their own and start seeing the benefits immediately.

DVLUP users can expect a true partnership, as they will see the features of Appboy grow and adapt to suit the needs of their own growing community and their rapidly evolving apps. Appboy's services will help Windows Phone developers build a richer app ecosystem, through which they can truly be competitive with other established app stores and developer communities.

About Appboy:
Appboy is the global leader in Marketing Automation for Apps. The company enables the world's brightest companies to manage the lifecycle of their users through a suite of marketing automation products and Success Squad team of mobile experts. In addition to user segmentation and location targeting, Appboy offers multi-channel messaging (push notifications, in-app messages, email), an in-app news feed and in-app customer support. Clients like Text+, Urban Outfitters, GSN and PopSci use Appboy to increase engagement, reduce churn and build their mobile ROI. To learn more, visit

Media Contact 
Jacqueline Wasilczyk, Appboy, 650.416.6985, 

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