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2014 Sichuan International Cultural Tourism Festival to Kick Off

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SOURCE Tourism Administration of Sichuan Province

GUANGYUAN, China, June 13, 2014 /PRNewswire/ -- With a theme of "Beautiful China-Jianmen Shu Path," the 2014 Sichuan International Cultural Tourism Festival will kick off in Guangyuan from June 25 to July 3, 2014. During the Festival, "1+6" events will be organized, including 1 theme event of opening ceremony to be held at Jianmen Pass Scenic Area, as well as 6 supporting events, namely Guangyuan Tourist Product Promotion, Sichuan Tourism Project Investment Promotion, Sichuan Travel Commodities Exhibition & Achievement Exhibition of Jianmen Shu Path Tourist Commodities Creative Design Contest: Launching Ceremony for "Three Kingdoms Cultural Tour of Jianmen Shu Path" Summer Camp, Going Back to Grass-roots (Jianmen Shu Path) for Major Domestic Portal Websites and Mainstream Media, as well as the Domestic and Foreign Well-Known Media and Major Travel Agencies' Visit to Recommended Sichuan Tourist Routes. Through the Festival, Sichuan will show the rest of the world its international, standard and smart tourism, and furthermore the online centralized trading of Guangyuan tourist products will be launched.

Jianmen Pass in Guangyuan, China

Guangyuan, as one of regions with the largest collection of tourism resources in Sichuan Province, has the forest coverage rate up to 54.3% and ranks first in the province in respect of air quality index. Guangyuan is home to five boutique tourist routes, such as the Jianmen Pass on the line of the Three Kingdoms Cultural Tour of Jianmen Shu Path, Huangze Temple as the representative of the Cultural Tour of Queen's Legend, Tangjia River representing the Spa Landscape Eco-Tour, the Red Army Ferry of the Classic Revolutionary Site Tour, as well as the Most Beautiful Countryside Experience Tour represented by the Cangxi Pear Garden. Guangyuan will take this chance to make the tourist destination- Jianmen Shu Path renowned to the world.

Following its seven consecutive successes from 2003, the Sichuan International Cultural Tourism Festival has become one of the most influential festivals in the industrial sector at home and abroad. And the result is that it helps create popular tourist routes and products and fosters regional development in tourism and economy. Furthermore, it serves as a platform and bridge for cultural exchange between Sichuan and the rest of the world, to discuss about the tourism resources protection and development, and to boost creative integration of culture and tourism.

Photo - http://photos.prnewswire.com/prnh/20140612/117338

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