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What's the Deal With Monosodium Glutamate (MSG)

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Glutamate Association Shares New Animation to Lay Out Facts/Dispel Myths

Washington, DC (PRWEB) July 10, 2014

At a time when almost everyone laments about consumers with little grounding in science being taken advantage of by sharp marketing ploys, a new animation aims to set the record straight about a much maligned food ingredient.

"Whats the Deal with Monosodium Glutamate (MSG)?" is a fast-paced, hip new video that leaves just about everyone a bit smarter when it comes to what excites our palate and how we experience taste. And in the process, the short video dispels many of the urban myths that have plagued the common food ingredient.

Whats great about this piece is that you just cant turn it off and when its done, youve actually learned something about food and what our bodies do with it, said Lisa Watson, executive director of the Glutamate Association and a nutritionist by training. But best, it gives you the grounding to figure out on your own whether those things you read on the Internet are factual or not.

The animation also makes the link between umami, the fifth basic taste that's ignited a food craze sweeping the globe, and glutamate, the most common amino acid in our diets. As explained in the video, glutamate is one of the main umami triggers in our food. And monosodium glutamate, also known as glutamate seasoning, is an easy way to add the pure taste of umami to food.

Whats the Deal? was developed through funding from Ajinomoto, and it is being distributed by the Glutamate Association. Links are available through msgdish.com, msgfacts.com, and (of course) YouTube.

For the original version on PRWeb visit: http://www.prweb.com/releases/2014/07/prweb12003918.htm

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