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While judging a book by its cover may be a bad idea, most people still form a first impression based on appearances, and this is true not only when it comes to other people, but of business collateral and marketing materials. However, Wise Business Plans, which provides custom-designed business plans for all sizes of companies, is stepping in to help.
(PRWEB) August 17, 2014
"Every piece of marketing collateral -- especially your business plan -- is a way to advertise how professional and well-formed your company is," said Joseph Ferriolo, director of Wise. "If you are showcasing your skills with shoddy or amateurish materials, how are prospective customers and clients supposed to feel about the quality of services or products you'll offer?"
Ferriolo said some business owners rely on a strong concept and short-change presentation, which is a mistake.
"Investors and potential clients or customers may not even get past a first glance if they don't like what they see," he said.
That's why, he added, it's important for materials to not only be graphically appealing but also visually well-planned, which adds to ease of navigation and helps draw readers in.
"You want to allow strong design to serve as a tour guide, drawing readers through your materials or capturing their attention for your presentation."
Ferriolo said Wise employs professional designers with a wealth of experience in making sure each company's voice comes through clearly in all materials.
"Whether you're looking for a business plan alone or marketing materials, a logo or a PowerPoint presentation, our designers can take your concept and put it center stage," he said. "We just craft the well-designed spotlight that puts the focus on your business and its strengths."
Wise Business Plans, staffed with professional MBA writers, researchers and financial experts, is a trusted partner for businesses across a broad spectrum of products and services. Our mission is to empower our clients to make the best possible business decisions, boost company performance and facilitate their funding success by laying the groundwork for strong businesses that excite, inspire and retain talented and exceptional employees.
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