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SOURCE PGA of America
Iconic Apparel Brand Also Becomes Official Partner & Outfitter of the PGA Championship, and Official Outfitter of U.S.-based Ryder Cups & U.S. Ryder Cup Teams through 2020
PALM BEACH GARDENS, Fla., Sept. 3, 2014 /PRNewswire/ -- Ralph Lauren Corporation (NYSE: RL) has been named an Official Partner and Outfitter of the PGA of America through 2020. The licensing agreement also designates that Ralph Lauren is the Official Partner and Official Outfitter of the PGA Championship; the Official Outfitter of Ryder Cups conducted in the United States during that period; and the Official Outfitter of every U.S. Ryder Cup Team through 2020.
"The PGA of America is very proud to have Ralph Lauren, a brand synonymous with the best in sports, partner with our premier competitions – the PGA Championship and the Ryder Cup," said PGA of America Chief Executive Officer Pete Bevacqua. "Perhaps the most exciting part of this partnership is Ralph Lauren's shared commitment to our PGA Professionals who grow, teach and manage the game."
Ralph Lauren announced in January it will outfit the Team USA uniforms that will be worn during the 40th Ryder Cup, Sept. 23-28, at Gleneagles in Perthshire, Scotland.
"We are honored to begin this partnership with the PGA of America and to celebrate the achievements of these esteemed golfers as they represent our country," said David Lauren, Ralph Lauren's Executive Vice President of Global Advertising, Marketing and Corporate Communications. "We look forward to a long-standing relationship that will further shape the game and support PGA professional development."
Drawing on the rich history and sophistication of the Ryder Cup, Ralph Lauren presents a patriotic collection of commemorative apparel and official team uniforms to be worn by the U.S. Ryder Cup Team during play and for the Opening Ceremony and Gala Dinner. Embodying the spirit of the U.S. Ryder Cup Team, iconic stars and stripes, graphic color-blocking and a classic palette of red, white and blue define the official on-course looks. The Ralph Lauren Ryder Cup collection includes a timeless array of Polo Golf and RLX Golf apparel, and will be available for purchase on RalphLauren.com, shop.pga.com and in select golf clubs, resorts and retail stores.
Ralph Lauren's partnership with the PGA of America reinforces the brand's dedication to golf as well as its leadership in major global sporting initiatives. Since 1987, Polo Golf has defined excellence from the club to the course. From outfitting professionals who represent what is extraordinary about the sport to a sharpened focus on the needs of the modern golfer, the legacy of Polo Golf is its respect for tradition and its dedication to the future of the game.
For more information about the PGA of America, visit pgamediacenter.com; for more information about Ralph Lauren, visit RalphLauren.com.
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