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Strong Omni-Digital Strategy Continues to Drive Growth
KNOXVILLE, Tenn., Nov. 8, 2017 /PRNewswire/ -- JTV (Jewelry Television®), the leading omni-digital retailer dedicated to the jewelry and gemstones industry, announced 8.6% sales growth in the third quarter of 2017 (July – September 2017) versus the same period last year, and 20.1% growth as compared to Q3 2015 (two-year sales comps), continuing to deliver growth through its omni-digital sales strategy.
During the same Q3 2017 period, e-commerce net revenue increased 10.6% year-over-year, continuing to deliver on the concept that digital media, e-commerce and mobile channels can synergistically improve customer engagement. Engagement through mobile and e-commerce continue to be key revenue generating channels, as the company looks to make investments in each to deliver upon its "omni-digital" strategy and connect more seamlessly with consumers across all of the company's digital consumer touchpoints.
Additionally, JTV recognized significant returns from new digital marketing investments, which included a sponsorship with Lifetime's new competition series, American Beauty Star. Hosted by international supermodel Adriana Lima, American Beauty Star chronicled twelve hair and make-up artists as they battled to become the "American Beauty Star." JTV branding and product was featured prominently throughout each episode, with contestants accessing the JTV.com "Accessory Wall" to finish their looks.
The sponsorship with American Beauty Star allowed JTV to engage with a new, younger demographic, one area of current focus that JTV also reaches through OTT platforms like Roku and its new mobile Gemstone Discovery app. Feedback and results from the sponsorship were extremely positive, resulting in an increase in viewership to JTV's broadcast property and visits to JTV.com, including via mobile.
"In this hyper-competitive retail environment, we understand now more than ever the importance of engaging consumers 24/7 across all of our digital channels and in exciting and relevant ways - the crux of our 'omni-digital strategy,'" said Tim Matthews, Chief Executive Officer. "As such, we continue to invest in our future, building bridges to younger customers and innovating with exciting new product offerings to meet our customers' desires. As evidenced by this quarter's results, we feel confident in the strategy we have in place."
JTV previously reported FY17 sales growth of 7.6% (July 2016 – June 2017).
Note: JTV's fiscal calendar runs from July – June. The above sales information represents JTV's fiscal Q1 2018.
JTV (Jewelry Television®) is the leading retailer of jewelry and gemstones in the United States. With a proven 24-year history, JTV leverages an omni-digital strategy designed to elevate the customer experience through holistic, digitally-driven touch points, including live TV programming, 24 hours a day, seven days a week to 85 million U.S. households, an industry leading mobile optimized e-commerce platform, and a robust and engaging social media presence. As part of its commitment to customer satisfaction and the development and distribution of educational content, the company employs numerous Graduate Gemologists and Accredited Jewelry Professionals. JTV.com is one of the largest jewelry e-commerce websites in the country according to Internet Retailer's Top 500 list for 2015. For more information, visit JTV.com and JTV's social media channels: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn.
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