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SOURCE Playmates Toys
In the news release, Playmates Toys Introduces Its First Action Figure Collection for Girls, Based on Top-Rated Animated Series Featuring Legendary Girl Warriors, Mysticons, issued 08-Nov-2017 by Playmates Toys over PR Newswire, we are advised by the company that the headline and the third paragraph (first and fourth sentences) have been updated. The complete, corrected release follows:
EL SEGUNDO, Calif., Nov. 8, 2017 /PRNewswire/ -- Playmates Toys announced today that its Mysticons toy line, based on the new animated action series airing on Nickelodeon, is now available at select Toys"R"Us® stores nationwide and online at both Toysrus.com and Amazon.com. The expansive toy line, which will become available at additional retailers later this year, features Playmates Toys' first action figures designed specifically for girls, along with an assortment of flying creatures, plush and role play items.
"At its core, Mysticons celebrates every girls' strength, confidence and character, which provides an exciting new opportunity for us to develop a truly unique toy line that empowers girls to use their imagination to create their very own mythical quests," said Gina Beebe, Senior Vice President of Girls' Marketing, Playmates Toys. "Toys"R"Us is the leading dedicated toy retailer and a destination for fun and play that kids love, so we're excited to have them be the first brick and mortar store to introduce this new toy line that delivers all of the action and good vs. evil play traditionally found only in boys action figure lines."
Produced by Corus Entertainment's Nelvana, the original animated action series Mysticons premiered on Nickelodeon in August 2017. Mysticons tells the epic tale of four girls from different walks of life who are transformed into legendary warriors. After discovering a powerful mystical tome, the fearless foursome -- Arkayna, Zarya, Em, and Piper -- are drawn together by a prophecy to battle evil and protect the realm. The series features real relationships and distinct personalities, with strong, confident, smart, witty, and funny characters.
"We are thrilled that the Mysticons toy line is now available, allowing fans of the series to take their mythical quests off screen and into playtime," said Pam Westman, Head, Nelvana Enterprises. "Playmates Toys has done a fantastic job of bringing the most epic and unique aspects of Mysticons to life through this line, and we can't wait to see kids gear up for their Mysticons-themed adventures."
The Mysticons toy line from Playmates Toys features the following:
About Playmates Toys
With a history of over 50 years, Playmates Toys is today among the most well-respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include Teenage Mutant Ninja Turtles, Voltron Legendary Defender, Ben 10 and Mysticons. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. For more information, visit http://www.playmatestoys.com.
Mysticons is an original animated action series, produced by Nelvana Limited, about four girls from different walks of life who are transformed into legendary warriors. After discovering a powerful mystical tome, the fearless foursome – Arkayna, Zarya, Em, and Piper – are drawn together by a prophecy to battle evil and protect the realm. With real relationships, distinct personalities and already strong, confident, smart, witty, and funny characters, Mysticons focuses on the representation of girls' strength, power and courage on the television screen. Season one consists of 40 episodes.
Nelvana is Canada's premier animation company and a world-leading producer and distributor of children's content. Nelvana has delighted audiences around the globe for more than 40 years with a vast library of more than 4,000 episodes from original, award-winning series like Babar and Franklin. Nelvana's content is distributed in more than 160 countries worldwide and broadcasts across Corus Entertainment's suite of leading kids networks. Nelvana Enterprises, the global licensing and merchandising arm of Nelvana, manages the organization's portfolio of in-house and third-party brands with offices in Toronto and Paris. Nelvana Studio, with offices in Toronto and Montreal, employs more than 300 Canadian artists working with local and international producers to create premium children's content for a global stage. For more information, visit www.nelvana.com.
Nickelodeon, now in its 38th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated kids' basic cable network for 22 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.
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