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City Extends Rights for Music's Biggest Night® for an Additional Three Years
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TORONTO, Jan. 2, 2018 /CNW/ - As City prepares to take centre stage for its fifth year as the exclusive Canadian broadcaster of the GRAMMY Awards®, the network today announced it has extended its current deal for an additional three years. With a cume reach of 12.2 million (Ind. 2+) over the last four years, the GRAMMY Awards® continue to be the year's dominant music program, outperforming the American Music Awards by 77% in the key A25-54 demo in Canada.
Recognizing outstanding musical achievements, and the only peer-to-peer award in the music industry, the 60th Annual GRAMMY Awards® will broadcast live from Madison Square Garden in New York City – for the first time outside Los Angeles since 2003 – on Sunday, Jan. 28 at 7:30 p.m. ET on City. Late-night personality James Corden (The Late Late Show with James Corden) will return as host.
Additional broadcast and Rogers Media multiplatform coverage details will be announced in the coming weeks. Sponsorship opportunities are currently available.
"Working in lockstep with the Recording Academy over the last five years, City has solidified its standing as the home of Music's Biggest Night in Canada and continues to be appointment television for our viewers," said Colette Watson, Senior Vice President of Television & Broadcast Operations, Rogers Media. "We look forward to continuing to build on this partnership to deliver the innovative, multiplatform coverage that our viewers have come to expect from Rogers Media's extensive suite of world-class news and entertainment brands."
Running through 2021, the extended agreement includes both the live awards ceremony and the annual GRAMMY telecast specials. Plus, doubling its digital audience last year, City has also renewed its digital rights, giving Canadians a front-row seat to their favourite artists with best-in-class live-streaming of both the GRAMMY Premiere Ceremony and awards broadcast, available online and on mobile, in addition to providing coverage across Rogers Media outlets.
"We're proud to partner with City once again to deliver the excitement of Music's Biggest Night to Canadian viewers and fans," said Branden Chapman, Executive in Charge of Production & Chief Business Officer at the Recording Academy. "We have thoroughly enjoyed our collaboration and success with City over the past few years and feel they are the ideal partner to showcase our annual GRAMMY Awards telecast and other specials to its audience for the next three years."
*Source: Numeris, Total Canada, City Total, 2014-2017, Ind. 2+, AMA(000)
**Source: Brightcove, Adobe Analytics (February 12, 2017)
About the Recording Academy
The Recording Academy™ represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music's history while investing in its future through the GRAMMY Museum, advocates on behalf of music creators, supports music people in times of need through MusiCares, and celebrates artistic excellence through the GRAMMY Awards-music's only peer-recognized accolade and highest achievement. As the world's leading society of music professionals, we work year-round to foster a more inspiring world for creators.
For more information about the Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @RecordingAcad on Twitter, "like" Recording Academy on Facebook, and join the Recording Academy's social communities on Instagram, Tumblr, and YouTube.
About Alfred Haber, Inc.
The transaction was negotiated by Alfred Haber, Inc., international distributor of the GRAMMY Awards for 28 years and, together with Alfred Haber Distribution, Inc., and Alfred Haber Television, Inc., one of the leading domestic and international distributors of annual events and primetime series and specials including unscripted reality, music events, paranormal, crime and investigation, clip shows, pop science, and films. For more information about the Alfred Haber companies, please visit www.alfredhaber.com.
City™ television stations in Toronto, Vancouver, Calgary, Edmonton, Winnipeg, Montreal and Saskatchewan offer viewers intensely-local, urban-oriented, culturally-diverse television programming. A distinct alternative to other conventional television stations, City engages its viewers with dynamic on-air personalities and delivers an entertaining mix of news, local-interactive formats, such as Breakfast Television and Cityline, as well as local Canadian and acquired prime-time entertainment programming. City is part of Rogers Media Inc., a subsidiary of Rogers Communications Inc. (TSX: RCI and NYSE: RCI), which is a diversified Canadian communications and media company. For more information on City stations and programming, visit Citytv.com.
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